Molson Coors Is Buying Detroit’s Largest Brewery #DetroitFood

Atwater in the Park. | Michelle and Chris Gerard

The deal with Atwater Brewery is expected to close in the next few months

International beer conglomerate Molson Coors is buying out Detroit’s largest craft brewery. Tenth and Blake Beer Company, which manages the U.S. craft beer division for Molson Coors, announced today that it will acquire Atwater Brewery.

“For Atwater to continue to grow, it will require both capital and brewing expertise,” Atwater owner Mark Rieth writes in a statement. “Tenth and Blake brings both.” Based off last year’s production numbers, Atwater is now one of the five largest brewers in the state, according to the Detroit Free Press.

Atwater was founded in 1997 in Detroit’s Rivertown Warehouse District and grew to locations in Detroit, Grosse Pointe Park, and Grand Rapids. Within the last few years, the brewery added a spirits line and hard seltzers to its repertoire. In the past few years, the company has explored expansions to Chicago and Austin, Texas, though those plans never panned out. Recently, the brewery added a location in Detroit Metropolitan Airport.

Great news from Atwater Beer! We will be joining the @MolsonCoors family.

Check out our official announcement, here! #MolsonCoors #AtwaterBeer #News pic.twitter.com/0PUKrh9eSr

— Atwater Brewery (@atwaterbeer) January 22, 2020

The terms of the agreement with Molson Coors weren’t disclosed, but the merger is expected to be finalized “within the next couple of months.” Reith and his management team will continue to be involved with the business.

Over the past few years, big beer has increasingly looked for avenues to acquire smaller craft brewers. Spanish brewer Mahou San Miguel is expected to complete its majority acquisition of Founders Brewing Company this winter. Lagunitas Brewing Company also owns a significant stake in Short’s. Meanwhile, influential brewers like Dogfish Head and Ballast Point have sold ownership stakes to Boston Beer Company and Constellation Brands for huge sums. Breweries such as Dark Horse Brewing Company and Roak Brewing announced plans to merge last year in an effort to insulate themselves from acquisition by larger companies.

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