Ford turns on charm, Buick brings star power to Super Bowl ads #DetroitNews

Charlie Wollberg - Someday, the Detroit Lions will be in the Super Bowl and I'll be so damn excited I won't be able to concentrate on the commercials. Someday. While the Lions will be on the sidelines – again – licking their wounds and redesigning their uniforms, a pair of Detroit brands will be front and center with new Super Bowl ads. Ford ponied up big bucks (rumored to be in the neighborhood of $15 million) for a 90-second spot that will air after the coin toss and right before kickoff. It's its

from Latest News - Crain's Detroit Business