Passport to profits? Grand Rapids-area 'Brewsaders' promotion taps into thirst for craft beer #DetroitNews

Passport to profits? Grand Rapids-area 'Brewsaders' promotion taps into thirst for craft beerAmy Lane Special to Crain's Detroit Business - At Harmony Brewing Co. in Grand Rapids, hardly a week goes by without customers coming in to have a beer "passport book" stamped. They could ultimately become "Beer City Brewsaders" — beer enthusiasts who collect stamps at eight of 32 participating breweries in the region and receive a commemorative T-shirt. It's a promotion begun just over a year ago by local organization Experience Grand Rapids and has expanded, with nine new breweries joining the passport program. Experience Grand

from Latest News - Crain's Detroit Business

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